QUALITY MEDALTM

QUDAL

FAQ

The QUDAL - QUality meDAL indicates superior quality products and services
  • How can a company, product, or service win a QUDAL - QUality meDAL?

    The QUDAL – QUality meDAL accolade for any given company, product or service is awarded based on independent QUDAL – QUality meDAL market research. The QUDAL – QUality meDAL research is conducted periodically on different market sectors via web surveys, where respondents are asked to identify products or services that, in their personal experience and opinion, offer the highest level of quality on the market. Companies, products or services that receive the highest number of votes for top quality secure first place in their market categories and are awarded the 5-star QUDAL – QUality meDAL accolade.

  • How can a company be nominated for a QUDAL - QUality meDAL?

    Companies cannot nominate themselves or directly apply for the QUDAL – QUality meDAL accolade. ICERTIAS, which stands behind the QUDAL – QUality meDAL accolade, conducts independent cluster surveys in different world markets. Every research effort includes numerous categories from different sectors of the economy (e.g. milk, cars, banks, smartphones, or Internet service providers). Respondents (consumers) are asked to name a product, service or company in each category that, in their experience, offers the highest quality on the market. The questions in these surveys are always open-ended (i.e. not in the form of multiple-choice questions with predefined answers to choose from), and respondents can freely enter the answer they consider most appropriate for the given category. The product, service or company most often cited by respondents in the given category earns the privilege of winning the QUDAL – QUality meDAL accolade for that particular category in that particular country.

  • How many companies participate in the QUDAL - QUality meDAL surveys?

    Companies neither apply for participation in QUDAL – QUality meDAL surveys, nor does the QUDAL – QUality meDAL programme nominate companies to be included in the surveys. QUDAL – QUality meDAL surveys are conducted on the basis of predefined market categories (e.g. family cars, milk, insurance companies or TV sets), and respondents are asked open-ended questions such as: „Please state the manufacturer of smartphone present on your national market that, according to your personal experience and opinion, and the experience and opinion of those close to you, offers the highest level quality?“. Respondents are free to name ANY smartphone manufacturer present on the market, that is, whichever manufacturer they believe to be the most worthy of the accolade. With this approach to research, we can say that all companies present on a given market are eligible to be nominated for the QUDAL – QUality meDAL accolade.

  • How is the QUDAL - QUality meDAL different compared to other awards?

    The QUDAL – QUality meDAL is different because it is based on the actual opinion and experience of the consumer. These opinions are assessed using our innovative DEEPMA research methodology and are the foundation of assigning the award to the top quality products and services on the market. For the buyer, the QUDAL – QUality meDAL accolade identifies which product or service in a particular category offers the highest quality. The QUDAL – QUality meDAL is a prestigious honour and a compliment to the administration and management of companies and service providers. It is also valued and appreciated by employees, shareholders, and company officials, while buyers receive the ultimate benefit in the end.

  • Why is quality important?
    Today, consumers across the world look for the highest level of quality in products and services. Final purchasing decisions are often made based on an assessment of features and benefits in relation to cost. Consumers are also more aware that the actual quality of a purchase is not guaranteed, even if the brand name is popular or the price is higher than that of comparable products or services. The QUDAL – QUality meDAL refers to the research, medal and certificate that represent what buyers are most often drawn to in terms of top quality. The research and certificate are acknowledged by consumers as aids that help them recognise products and services of the highest level of quality.
  • Who is behind the QUDAL - QUality meDAL research?

     ICERTIAS – International Certification Association GmbH, headquartered in Zurich, Switzerland, is behind the QUDAL – QUality meDAL surveys. For more information on ICERTIAS, please visit www.icertias.com

  • When was the first QUDAL - QUality meDAL survey conducted?

    The first QUDAL – QUality meDAL survey worldwide was conducted in September 2011. QUDAL – QUality meDAL surveys were initially conducted by the renowned international market research company GfK (www.gfk.com) through telephone surveys (CATI methodology) until the end of 2012 when we initiated independent QUDAL – QUality meDAL research using our own Internet-based web surveys (CAWI methodology).

  • In which countries do the QUDAL - QUality meDAL surveys take place?

    To date, QUDAL – QUality meDAL surveys have been conducted in 20 international markets with the survey results regularly cited by leading media outlets in countries worldwide, including leading global media outlets in the USA, Germany and more. In addition to QUDAL – QUality meDAL, we also conduct market research for our other certification programmes: ICERTIAS Best Buy Award, and ICERTIAS Customers' Friend. Up until the present, we have conducted national surveys in more than 40 countries across 5 continents, from Asia, Australia, Africa, to Europe and South America.

  • How is it decided in which countries to conduct QUDAL - QUality meDAL surveys?

    The goal of the QUDAL – QUality meDAL surveys is to assist consumers with their buying decisions and to highlight those products and services that truly offer the highest quality on the market. QUDAL – QUality meDAL surveys are primarily conducted in markets that lack similar certfication or award programmes where assistance is provided in the choice-making process of consumers; however, these markets must be sufficiently developed to offer healthy competition in the product and service categories subject to research.

  • How much must a company pay for the QUDAL - QUality meDAL status?

    The QUDAL – QUality meDAL is not for sale and companies cannot purchase it. The QUDAL – QUality meDAL accolade can only be „earned“ by companies whose products and services have been voted first place by consumers/respondents in the relevant categories in the QUDAL – QUality meDAL surveys. Companies that win first place in a certain category are entitled to publish information of their win on their corporate websites, free of charge. However, if companies wish to to use their QUDAL – QUality meDAL accolade for broader promotional purposes, such use carries a fee, depending on the type of public application chosen (e.g. in television advertising campaigns, outdoor advertising, media and print advertising, and so on). Companies can use the QUDAL – QUality meDAL accolade only in the context of the specific product or service for which the QUDAL – QUality meDAL is awarded, and not for other products or services. For example, a company that manufactures computers and other high-tech equipment such as smartphones and tablets, wins the QUDAL – QUality meDAL accolade in the laptop category in a specific market, can only use its QUDAL – QUality meDAL accolade exclusively in the context of marketing its laptops but not smartphones and tablets or any other products from any other categories.

  • How are respondents found for the QUDAL - QUality meDAL surveys?

    QUDAL – QUality meDAL research is conducted in the form of web surveys (CAWI – Computer Assisted Web Interviewing methodology). Respondents are invited to participate in QUDAL – QUality meDAL surveys through contextual ads, such as through Google AdWords.

  • How representative is the sample of respondents in ICERTIAS' surveys?
    Our surveys are based on a representative sample of respondents for the given product or service category. In the QUDAL – QUality meDAL surveys, we strive to include respondents who have personal experience of using certain products and services. For certain categories that are frequently used by the general population such as smartphones, we use samples representative of the general population. For other categories that are not used frequently by a large percentage of the general population such as car rental services, we try to include in the sample respondents who have regular experience of using such products or services.
  • How often are the QUDAL - QUality meDAL surveys conducted?

    The QUDAL – QUality meDAL surveys are two-year programmes, therefore, as a rule, QUDAL – QUality meDAL surveys are conducted every two years.

Qudal logo

QUDAL is a certification programme that, based on scientific market research using the innovative DEEPMA (Deep Mind Awareness) method, detects and rewards products and services on the market. Only products and services, assessed by consumers, with the highest scores in their market category may carry the prestigious gold QUDAL – QUality meDAL accolade.

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