Bearers of the QUDAL® - QUality meDAL™ gold seal are decided upon exclusively by consumers on the basis of scientific market research.
Research using the QUDAL® - Quality - DEEPMA™ method is conducted by our independent organisation, ICERTIAS - International Certification Association, through a web questionnaire, according to the innovative DEEPMA™ (Deep Mind Awareness™) method.
Each QUDAL® - Quality - DEEPMA™ research is conducted for a whole series of market categories: e.g. milk, chocolate, ice cream, hair shampoo, mobile / cell phones, banks, insurance, rent-a-car...
The five star QUDAL® - QUality meDAL™ gold seal may only be carried by those products and services in which consumers have shown the greatest confidence when surveyed about the quality in the special QUDAL® - Quality - DEEPMA™ research, positioning them at the very top in their category – first place.
Four stars of the QUDAL® medal may only be carried by those products and services where consumers in the QUDAL® - Quality - DEEPMA™ research position them in second place for their category.
Three stars are carried by those products and services where consumers in the QUDAL® - Quality - DEEPMA™ research have positioned them in third place in their category.