We award the QUDAL® - QUality meDAL™ accolade to superior quality products and services on the market

What is quality?

Quality, just like beauty, is in the eye of the beholder. Quality is a subjective phenomenon. It is an emotional experience that ensues as a result of perception and expectations. A feeling of high quality appears when perception exceeds expectations; while a feeling of low quality ensues when perception does not fulfil expectations.

When perception corresponds to expectations a feeling of satisfaction prevails which represents a neutral quality. The most common element of the business definition of quality is that the quality of a product or service refers to the perception of the degree to which the product or service fulfils the consumer's expectation.

Therefore quality does not have a specific meaning unless it is connected to an exact specific function or specific facility. Thus quality is always perceptive, conditional, and to a great extent a subjective attribute. Quality in business operations, manufacturing and engineering has a pragmatic interpretation as the non-inferiority or superiority of something.

Given that quality is perceptive, conditional and in a way subjective, so too can it be differently understood by different people. Consumers most often talk about the specificities of the quality of a product or service when they compare these products and services with the competition in the market.

Manufacturers, on the other hand, as a rule also define the measures of quality as a degree of compliance with a certain standard that stipulates how a particular product must be manufactured to be correct.

Philosophy, but also rational thought, view quality as a relation of either subjective feeling or objective facts.

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QUDAL is a certification programme that, based on scientific market research using the innovative DEEPMA (Deep Mind Awareness) method, detects and rewards products and services on the market. Only products and services, assessed by consumers, with the highest scores in their market category may carry the prestigious gold QUDAL – QUality meDAL accolade.

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